Cybersecurity Unplugged
Cybersecurity Unplugged
CyberTheory
Challenges of Cybersecurity Events Marketing
24 minutes Posted Sep 22, 2021 at 8:47 pm.
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Show notes

David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world

In this episode of Cybersecurity Unplugged, Elichman discusses:

 

  • Using relevant content and compelling speakers to drive engagement;
  • The evolution of technology to keep pace with the rapid increase in virtual and hybrid events;
  • Calculating costs when managing the production of complex hybrid events;
  • The significance of building brand trust with your sponsors, audience and speakers.