Show notes
Protecting the Elderly from Cyber Scams: An Author's JourneyIn this episode, we speak with Alex East, a seasoned cybersecurity expert, who has written a detailed book aimed at protecting the elderly from cyber scams. Inspired by a personal incident where his father was scammed, Alex discusses his motivation, research process, and the complex journey of self-publishing his book. He also talks about the importance of creating a high-quality product, the ongoing need to update content to stay relevant with evolving threats, and how his work aims to educate families on safeguarding their senior members.Buy your copy here!00:00 Introduction and Guest Welcome01:05 Alex's Background and Inspiration04:20 The Book Writing Journey04:41 Publishing Decisions and Challenges07:38 Target Audience and Book Content10:55 Research and Real-Life Stories12:24 Writing Process and Collaboration15:54 Future Plans and Cybersecurity Trends17:43 Reflections and Lessons Learned20:25 Work-Life Balance and Fun Collaboration22:21 Audio Book and Final Thoughts
