In this episode of the CXPod, hosts Merete and Joanna engage with Patrik Stoopendahl, a researcher from Lund University, to explore the evolving landscape of customer experience (CX) and its integration with technology. The conversation delves into the importance of understanding customer journeys, the role of market shaping in business strategy, and the unique challenges faced by higher education institutions in delivering effective customer experiences.

Patrik shares insights from his research on customer journeys, emphasizing the need for a holistic approach that goes beyond traditional purchase-driven models. The discussion also highlights the significance of cross-functional teams in fostering a customer-centric culture within organizations and the necessity of quantifying customer engagement to secure buy-in from stakeholders.

Overall, the episode provides a comprehensive overview of the current state and future directions of customer experience management.

Follow Patrik on linkedin: https://www.linkedin.com/in/patrikstoopendahl/