In recent years, organizations have increasingly turned to digital experience platforms (DXPs) to improve their online presence and engagement with customers.

In this episode of CX Decoded, we sat down with Sitecore’s Dave O’Flanagan, Optimizely’s Deane Barker and Contentstack’s Nick Barron to discuss DXPs and a shift to composable platforms and related concepts such as content management systems (CMS) and content marketing platforms (CMP). The participants Dave, Deane and Nick each gave examples of common use cases for DXPs and focused on the need for omnichannel capabilities that enable consistent messaging across various channels and touchpoints. They also emphasized the importance of being open and flexible with architecture to allow customers to plug and play different products depending on their business objectives.