There is a lot going on in the world of B2B marketing and a growing list of challenges. If you’re a marketer, there’s a clear delineation between your target audience, you’re either marketing to another business or to a consumer. And those segments comes with some extraordinarily different needs and approaches.

Tim Greulich, managing director at Deloitte Digital, has been laser-focused on B2B marketing strategies, producing research on the topic and, with his colleagues, coming up with some key pillars for effective B2B marketing. Today he joins the team at CX Decoded to share his insights.