In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm. 

Time On Site 
New vs. Returning Users 
Geographic Representation 
Top Visited Pages/ Top Exit Pages 
Referral Sources

This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article. 

<a href="https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/" rel="nofollow">https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/</a> 
<a href="http://www.pintlergroup.com" rel="nofollow">www.pintlergroup.com</a> 
<a href="http://www.geofli.com" rel="nofollow">www.geofli.com</a>

Episode 4: Destination Marketing Series Part II: The Acquisition Stage

Cutting Through The Noise: the newest podcast from Pintler Group addresses frequently asked marketing questions for business owners in key verticals.  We address the marketing pains associated with not knowing what’s working, we cover reliable strategies and out of the box techniques in order to help you find new ways to own the internet as we explore all marketing channels. If you’re looking for a marketing resource that will help you reach new heights and think out of the box, we’ve got your back. Listen as the Pintler Group team shares years of marketing wisdom and case studies to give clarity in the noisy world of marketing.