You CANNOT write great copy without this one ingredient.If you try, you’ll sound indistinguishable from the crowds of your competitors. What is it and how do you inject it into your marketing to elevate your copy?Listen to Season 4 Episode 2 of Cutting Chai Stories: Write Copy that Feels Good for the answer.Subscribe so you never miss another episode. If you already subscribe, thank you! Sign up at www.cuttingchaistories.com/subscribe to get my email newsletter, Chai in my Inbox, so you can—learn how to use storytelling to sell your products and services—know when a new episode of Cutting Chai Stories comes out &amp;—be delighted by weird stories from my real life and thebusiness lessons I learned from them

S4 Ep 3: But Jayati, what do I write ABOUT???

Click. Click. Click.

That’s the sound of you doing anything OTHER than writing your copy.

Sales page needs to be written? Ummm, *after* my second cup of chai.
Emails are underperforming? Maybe I’ll skip the weekly email. 
Blank page mocking you? Let me scroll other accounts on Instagram…

When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. 

That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. 

Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. 

But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you.

So what's a marketing-shy, overthinking business owner like you to DO???

That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. 

In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. 

Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. 

Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. 

Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe