Episode 11 looks at the psychology of choice and we’ve got someone who is very familiar in the workings of this area, we have the help of PsytAssist co-founder Lauren Fell. As someone researching how we can predict human behaviour, Lauren discusses how we make choices every day, the role of intuition/nostalgia, how we can reframe choices, including anchoring, how unconscious bias influences us, trust, how shopping is a form of gambling, decision fatigue, bias in interviews and her upcoming research project.