In our third episode of CustomerX Therapy we were joined by Barbara Thomas, also know as BT, the Sr. Customer Advocacy Program Manager at Imprivata.

BT dives into the value of advocacy activities being included in the Customer's Total Customer Lifetime Value. She goes over how advocacy actions translate from metrics into meaningful dollars. And if you are not doing this today BT shares some compelling reasons on why you should be or at least considering it.

Lots of great resources for you all as well below:

• If you are not connected with BT here is a link to her LinkedIn, she regularly shares jobs in the CustomerX industry and other valuable content and resources.

• Read PART 1: Customer Advocacy: Adding Advocacy Value to "Total Customer Lifetime Value"​ Blog by BT.

• Read PART 2: Customer Advocacy: Adding Advocacy to "Total Customer Lifetime Value" Blog by BT.

• BT references the research on Advocacy Personas from Forrester in this article.