Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover

• The difference between product fit vs. go to market fit
• Expanding from early adopters and engaging the early majority
• Monitoring a customers risk profile
• Defining and managing a post-sales cycle
  

Resources:

• Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
• Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
• Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
  

Connecting with Jeff:

• Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/