Lorin is the Founder of the Customer Intelligence Institute. &nbsp;She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters. &nbsp;Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.
<ul>
 <li>Early warning signs for companies that may have a positioning problem 
</li>
 <li>The first step towards repositioning around your customer 
</li>
 <li>Finding the customers, getting the conversation started and what to ask them 
</li>
 <li>Making sure you’re actually getting valuable data from your customer conversations 
</li>
</ul>
Resources
<ul>
 <li><a href="https://www.customerintelligenceinstitute.com/">Customer Intelligence Institute</a><a href="https://www.customerintelligenceinstitute.com/"> 
</a></li>
</ul>
Connecting with Lorin
<ul>
 <li><a href="https://www.linkedin.com/in/lorinmccann/">Connect with Lorin on LinkedIn</a></li>
</ul>

Voice of the customer to copy that converts with Nikki Elbaz

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.