We talked to Churnbuster’s Head of Growth Community about &nbsp;and host of the Playing for Keeps podcast Kristen LaFrance about:
<ul>
 <li>What SaaS companies from the world of DTC Ecommerce.</li>
 <li>What retention based acquisition means and the impact making customers successful has on the business bottom line.</li>
 <li>How deeply understanding customers leads enables companies to build more meaningful relationships with them. 
</li>
</ul>
Resources
<ul>
 <li><a href="https://churnbuster.io/playing-for-keeps">The Playing for Keeps Podcast</a></li>
 <li><a href="https://churnbuster.io/">Churnbuster</a></li>
 <li><a href="https://blog.churnbuster.io/how-to-conduct-an-internal-customer-retention-audit/">How to conduct an internal customer retention audit</a><a href="https://blog.churnbuster.io/how-to-conduct-an-internal-customer-retention-audit/"> 
</a></li>
</ul>
Connect with Kristen on<a href="https://twitter.com/kdlafrance"> Twitter</a>

Product Ideation with Trainual’s Chris Ronzio

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.