Show notes
You can really bring out your best in social media, but you can also bring your business down. Making you look WORSE! Here is step 1 to nailing stellar social media skills!
Social Channels
YOU have a profile
YOUR BUSINESS has a page
and your BUSINESS PAGE has a group
YOUR PROFILE Posts on the group and is the face of the group.
Profiles
Groups
Open: Anyone can view the group, its members, and their posts.
Secret: Only members can see the group or any of its information.
Pages
- Your Business
Purpose of Posts
- Show activity
- Sell online
Photos galleries, organization
-Gain followers
Posts should persuade people to share and spread the word
- Benefits
Branding
Social Proof - if you only have 5 followers, people might think less of you
- Business Information
opening closing hours
summary of business
- Engagement
ask questions, polls, opinions, decisions
- Best practices
frequency
engaging
tagging
page shares
- Social Calendar
How to
Google sheets, calendar apps, asana, somewhere where you can type out a text draft ahead of time
- Schedule
Directly through FB
Loomly
Buffer
- How often
General rule, once a day. Go from there.
- Things to remember
Even though it is social media and more casual - professionalism is important!
fact check
if you are advertising you are going to a market, make sure dates,days are correct
Quality content
videos should be easy to watch / understandable audio
Check your Inbox, respond to customers!
If people tag you, like/reply back
Set up auto-responder if appropriate in FB messenger
Engage in comments
Any comments on your photos, posts, etc should be replied to somehow
