Show notes
In this CAS Podcast episode, you will learn how to advertise and market to your niche.
Episode 17 https://customapparelstartups.com/episode-17-know-numbers-value-customer/
LTV spreadsheet is a lead magnet.
- Intro
- Knowing your numbers
- Episode 17
- we're going to cover the very basics
- Actually Marketing and Advertising
- you have a niche, how do you reach them
First, we'll divide between reaching them locally or online, then we'll discuss ways to reach them in each.
Off-line Marketing and Advertising + Local Customers:
Number 1 Goal of this is that everyone in your niche, in your area, knows who you are and what you do.
- Networking in the niche - including events
- Where what you do - all the time
- Actual Sales - Active Word of Mouth
- Like approaching the owner of an archery range/store
- Visiting your niche directly - if you sell to hair salons, for example
- Advertising locally
- In Print
- Facebook Marketplace
- Craigslist
- Local FB Groups and Meetups
Online Advertising
Free:
- GoogleMyBusiness
- Facebook Page/Group Marketing
- Facebook Dos and Don'ts https://customapparelstartups.com/episode-26-facebook-business-dos-donts-facebook/
- Getting Found Online: https://customapparelstartups.com/episode-19-getting-found-online/
- Growing FAST
- Images are King
- Searchable # are great for niches
Paid:
- Google Ads - paid search is hard and can be expensive because you're competing with big sellers
- Facebook ads can be a big win
- Platform Ads:
- Etsy Promoted Listings
- Amazon Ads
- Listings in local group sites / boards
- e.g. Florida Fishermen's Forum
