From the moment he stepped on campus, Ian Wishingrad ’08 recognized that Syracuse University’s S.I. Newhouse School of Public Communications was where he belonged. The marketing pro’s career path hasn’t been traditional, but it has led to success. Wishingrad is the founder and creative director of a marketing and advertising firm, the creator of a cereal brand and recently reunited some of the original cast members of Willy Wonka and the Chocolate Factory. In this ’Cuse Conversations podcast, Wishingrad talks about the significance of a strong brand, the importance of not being afraid to fail and the lasting impact of his Syracuse experience.