Who says marketing is only for your products and services? In this episode, we go beyond the surface and take a closer look into marketing cultures with world-class marketing professional, Dena Lee. Dena takes us through the process of marketing internally and, later on, externally to clients, suppliers, fabricators, and the like. Working with Bill Higgs at Mustang, she also talks about what it is like to be working with the company, letting us in on her role of facilitating culture change and growth along with the teams. Join in on this insightful conversation with Bill and Dena and learn more about marketing cultures.

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