CU Boulder Podcasts
CU Boulder Podcasts
Dirk Martin
CU Boulder's Peter McGraw on why April Fools’ Day humor - and even not-so-funny humor – works
2 minutes Posted Mar 29, 2018 at 7:15 pm.
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Show notes
It’s that silly hoax-filled day again when friends and family try to make fools out of each other. That’s right - April Fools’ Day - a day when even lousy pranks seem to be funny.
And there’s a reason for that, says Peter McGraw, an associate professor in marketing and psychology at CU Boulder’s Leeds School of Business. It’s something he calls “benign violations.”