On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.
An alumni of IIT Madras &amp; IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today.
Anil can be reached through his Twitter Handle <a href="https://twitter.com/Chai_vis?s=17">@Chai_vis</a>
Anil's recommendations in this episode
<ul>
 <li>Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb.&nbsp;</li>
 <li>Shoe Dog by Phil Knight</li>
 <li>The Steve Jobs Biography by William Isaacson&nbsp;</li>
 <li>Open by Andre Agassi&nbsp;</li>
 <li>Regional language Cinema on various OTT platforms</li>
 <li>Revisionist History Podcast - Malcolm Gladwell</li>
</ul>
Atul's recommendations in this episode
<ul>
 <li>The Daily Show Podcast - Trevor Noah</li>
 <li>250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey</li>
 <li>Measure what Matters by John Doerr</li>
</ul>

Lloyd Mathias, Marketing & Business Strategist - Part 1

Marketing is dead, long live marketing!

Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing. 

Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.