| Intro 1:24 | Who is Emma Pizzutti? 2:36 | What is Hype? 4:37 | Building brand story around technical projects 6:03 | Pitching process to journalists 8:01 | Navigating competitive landscape for earned media 9:41 | Getting stories indexed properly by LLMs 10:50 | How to know when a story line is hot or cold 12:22 | Approaching mainstream media for clients 14:10 | Founder visibility as part of communications strategy 15:32 | Tips for Founders on where to start sharing their thoughts 16:58 | Relationship between community and PR  18:29 | BITWIRE AD 19:45 | How AI indexes earned media and GEO strategy 22:37 | Campaign examples that worked well 25:25 | How Emma structures her own thought leadership 28:00 | How to use AI to curate news story alerts 29:32 | What's next for Emma and Hype? 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Emma Pizzutti Links: Website: https://www.hy.pe/  LinkedIn: https://www.linkedin.com/in/emmapizzutti/  LinkedIn: https://www.linkedin.com/company/hype-partners/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.