Welcome back to the Crushing It In Construction Podcast. We're keeping the momentum by welcoming John Carolan into the hotseat, Founder and Director of SKOPE Constructions in New South Wales. John is here to share the rise of SKOPE, his own journey from on-site labourer to managing executive, and most importantly, the impact that a new marketing strategy has had on their business. With the help of Ken Robinson of Persuasive Marketing, they chose to focus on customer success, creating new c...