In this episode of CropTalk, we continue the Master Tomato Grower Series with Matt Korpan, Executive Director of R&D at the SEF Center for Horticultural Innovation. With a background rooted in commercial growing and now leading a 30-person innovation team in Leamington, Ontario, Matt shares a data-backed view of the tomato industry's future. We cover ToBRFV mutation tracking, AI-driven plant sensing, flavor-focused breeding, and the realities of robotics and vertical farming in North America. A sharp, technical conversation on solving grower problems, adapting to retail demands, and building real-world innovation into greenhouse production.