In this episode of CropTalk, we dive into the transformative role of AI and data in Controlled Environment Agriculture with Adam Greenberg, CEO of IUNU. Adam shares his expertise on how AI and machine vision are revolutionizing greenhouse operations, the importance of data integration, and why growers must prioritize data ownership to stay competitive.

We explore the evolution of technology in CEA, the commoditization of AI, and what the future holds for innovation, from new data metrics to advances in crop registration. Plus, Adam shares his vision for 2025, including industry growth predictions, the rise of private equity, and the need for transparent, grower-first tech solutions.