"If you grow it, they will come."

"They" as in the buyer. 

That was what many thought when it came to hemp. 

Many farmers have a big appetite for scale. 

They want to grow it all! 

If they grew one acre last year, they want to try ten the next. 

I can't blame them. I love growing too. 

But...the tendency for farmers to bite off more than they can chew is why we had Emily Gogol, PhD, CEO & a Founder of Infinite Tree, onto the #LeadersTalkCrops series of CropTalk. 

Emily drops some serious wisdom as she describes reasons why hemp farmers should think twice about doubling production before doubling down on quality. 

Until next time, #startcleanstayclean