It seems some folks in the hemp industry think that all of the value in a hemp cultivar is related to its' CBD potency. 

What about its' feminization rate verified by a third-party?! 🌱 

What about its' minor cannabinoids?!? 💥 

HOW ABOUT ITS' TERPENES?! 🤯 

Jeremy Klettke, the CEO & Head Breeder at Davis Farms of Oregon, joined the #LeadersTalkCrops series of CropTalk podcast to describe why we've got to see past the glitz and glamour of CBD potency when considering which hemp cultivar to plant in 2021. 

Until next time, #startcleanstayclean