Asking someone to go through the motions without expectations and purpose is enough to turn any passionate go-getter into an underproductive cog. 

Radical transparency in an organization is often what separates mediocre and great businesses. 

That's why we asked Matt Marshall, Owner of Qi Consulting Group, to join us for a #LeadersTalkCrops series CropTalk podcast. 

In this conversation, Matt details how setting KPIs created through the lens of your company's vision, mission, and values drive radical transparency and a sense of purpose. 

Ultimately it aligns each member of the team and what they are accountable for so that the team can achieve the common goal. 

Until next time, #startcleanstayclean