Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
Sep 19, 2021
41 min
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Sep 14, 2021
34 min
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.
Jul 8, 2021
28 min
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?
Jul 4, 2021
44 min
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
Jul 3, 2021
42 min
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.
Jun 21, 2021
46 min
From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.
Jun 16, 2021
36 min
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
May 17, 2021
44 min
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.
May 10, 2021
1 hr 9 min
We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.
May 2, 2021
43 min
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