This episode is brought to you by Growth Forum - <a href="https://growthforum.io/">sign up for 30-days free</a>, use the code: GROW30What's fundamentally different about selling a service vs selling a product? Let's find out. In this episode, Warren and Lupe are joined by Greg Lewis, Chief Growth Officer - Communications at Syneos Health Communications. They take a deep dive on what's different about selling a service vs a product, from go-to-market strategy to the sales cycle. They also cover the value of relationship building, and how to insulate your sales function from staff turnover. 🔗 LINKSConnect with Greg on <a href="https://www.linkedin.com/in/lewisg/">LinkedIn</a>.You'll find <a href="https://www.linkedin.com/in/warrenz/">Warren</a> and <a href="https://www.linkedin.com/in/lupefeld/">Lupe</a> on LinkedIn too. Be CRO-ready from day 1 with Warren's CRO Accelerator course <a href="https://www.growthforum.io/podcasts">here</a>. This episode is brought to you by Growth Forum - <a href="https://growthforum.io/">sign up for 30-days free</a>, use the code: GROW30

How Publishers manage revenue in an automated world, With Rob Beeler

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.