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The traditional revenue motion see the customer flow from marketing to sales to success, with their needs at each stage being specially handled by those best equipped to handle them. But how sure are you that they are all still the best fit for the need?

In this episode of the CRO Spotlight, Warren is joined by Nelson Gilliat, author of The Death of the SDR: And the Birth of Buyer Centric Revenue. Warren and Nelson explore what's broken with the status quo selling motion, how it originated, why it broke, and where you should start if you're ready to pivot your revenue model.

🔗 LINKS

Connect with Nelson on LinkedIn. You'll find his book The Death of the SDR: And the Birth of Buyer Centric Revenue on Amazon here.

You'll find Warren and Lupe on LinkedIn too. 

Help your sales team succeed by helping them become the best professional salespeople they can be. Find out more about the Create Pipeline course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30