For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss:
- Before she became a conversion copywriter, what was she doing?
- How did she get into conversion copywriting?
- Is there a thing or two she thinks people misunderstand about writing copy?
- What copywriting projects has she been working on recently?
- How often do brands have to tinker with their site copy?
- What’s one copywriting best practice that is not ideal?
- What things does she want to change/improve in the coming 6 months?
- Any (conversion copywriting) books that changed Annie’s way of thinking
Show Notes:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
How to Conduct, Analyze & Apply Customer Research
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