Episode 71: Markus Erlandsson talks to Kirsten Edmondson Wolfe from Microsoft about AppSource. Kirsten explains what AppSource is and what the difference is from its predecessors. She continues to explain what the new ISV competency is and how you as a partner can use that, then she explains the benefits for ISV and how you can get the most out of it.

Bio

Kirsten Edmondson Wolfe is the Senior Director, AppSource/Marketplace Product Marketing, Cloud & Enterprise Group. She is responsible for building market awareness, driving demand generation, and growing market share for the AppSource Marketplace. Prior to this role, Kirsten was the Global Industry Director for Public Sector within Microsoft Business Solutions.  Kirsten joined Microsoft from Deltek where she was the Vice President of Marketing for GovCon Business Unit.

Links

https://partner.microsoft.com/en-us/membership/isv-competency
Go-To-Market Services
https://appsource.microsoft.com/en-us/partners
https://www.linkedin.com/in/kedmondsonwolfe