Episode 23: Markus Erlandsson talks to Jukka Niiranen about Who is the Customer? The conversation starts with the lifecycle perspective and who could be your customer, who are your customer and who is no longer your customer. How do you then model that in Dynamics CRM and how do you think about leads vs customers. How could you segment your customers and what might be important to you? Is CRM only for customer? 
<a href="https://crmrocks.com/wp-content/uploads/2014/12/jukka-niiranen.jpg"><img loading="lazy" decoding="async" class="alignright size-medium wp-image-175" src="https://crmrocks.com/wp-content/uploads/2014/12/jukka-niiranen.jpg?w=300" alt="Jukka Niiranen" width="300" height="300" srcset="https://crmrocks.com/wp-content/uploads/2014/12/jukka-niiranen.jpg 450w, https://crmrocks.com/wp-content/uploads/2014/12/jukka-niiranen-150x150.jpg 150w, https://crmrocks.com/wp-content/uploads/2014/12/jukka-niiranen-300x300.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" /></a> 
<audio class="wp-audio-shortcode" id="audio-174-88" preload="none" style="width: 100%;" controls="controls"><source type="audio/mpeg" src="https://crmrocks.com/wp-content/uploads/2015/08/crmrocks-com-Episode-23-who-is-the-customer.mp3?_=88" /><a href="https://crmrocks.com/wp-content/uploads/2015/08/crmrocks-com-Episode-23-who-is-the-customer.mp3">https://crmrocks.com/wp-content/uploads/2015/08/crmrocks-com-Episode-23-who-is-the-customer.mp3</a></audio>
Links: 
<a href="http://niiranen.eu/crm/">http://niiranen.eu/crm/</a> 
<a href="https://plus.google.com/100076956951768563759/posts">Surviving CRM</a>The post <a href="https://crmrocks.com/2014/12/01/who-is-the-customer/">Who is the Customer?</a> first appeared on <a href="https://crmrocks.com">CRM Rocks</a>.