This is the second part of our conversation on copywriting with Anna, focusing on moment marketing when the moment is the crisis of this pandemic, the failed #PandemicEffect campaign of Belo, and how to do good copywriting in a time like this one.
 
Music: "Funky Fresh" by The Night Driver via soundstripe.

Critical creativity is a critical thinking podcast that seeks to gather conversations about how to bring criticism into creative work, and creativity into criticism.