Learn how to use a book to build your brand: https://www.creatorwizard.com/luluThanks to Lulu for sponsoring this episode!Brands like Nestlé, Unilever, and General Motors are spending millions on creator partnerships right now - but most creators have no idea how those decisions actually get made. Today, I’m talking with Gabe Gordon, CEO of Reach Agency, about…Who really controls the short list of creators that get picked for campaignsWhy "here's my rate card, where's the brief" is the wrong way to approach agenciesHow brands are using creator content far beyond a single sponsored postThe uncomfortable truth about AI slop - and influencer slopWhy LinkedIn might be the most underrated tool for landing brand dealsWhat actually earns you a long-term brand partnership (hint: it's not your follower count)Follow our guest: Gabe Gordon - [email protected] | reachagency.comGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com