Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Justin Moore
Nobody Talks About This Sponsorship Goldmine
12 minutes Posted May 4, 2026 at 10:00 am.
Where Sponsorship Money Is Actually Hiding
Anna's Story: From Practitioner to In-Demand Creator
Lessons from a Niche Conference's Sponsor Slide
Paul Jameson & Dr. Alex: Big Fish, Small Pond
How to Educate Brands Who've Never Paid a Creator
Playing the Long Game: Seeding Deals 12–18 Months Out
A Message for Professionals Afraid to Bet on Themselves
Ready for Help? Here's What Wizard's Guild Does
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Show notes
Five brands sponsored a conference most people have never heard of, and it revealed exactly where sponsorship money is hiding right now.
I stumbled onto this at the Minnesota Academy of Nutrition and Dietetics (yes, really) while watching my mom get honored for 50 years as a dietitian. What I saw on that sponsorship slide changed how I think about niche authority, and then I turned around and ran into one of my own coaching clients, Anna, who's living proof of everything I'm about to tell you.
Here's what we cover:
Why small, niche conferences attract serious brand dollars (and what that means for you)
How Anna went from "not a creator" to being flooded with brand deals — and the exact move she made at this conference
The real reason traditional brands don't pay creators at first (and how to flip that into your biggest long-term advantage)
Why being a big fish in a small pond beats chasing mass audiences every time
How to introduce predictability into your sponsorship income, even when deals take 12–18 months to close
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
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