Show notes
How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire?In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplification (25%), how to handle perpetual rights requests, and why usage rights often make you more money than the content itself.Here's what we cover:The exact formula for pricing licensing vs. amplification rights (and when to use each)How to handle perpetual rights requests without leaving money on the tableWhy video pitches consistently outperform written emails for cold outreachThe Instagram tagging strategy that gets brands to notice you organicallyHow to overcome pitching paralysis and build real momentumPlus, real coaching on differentiating work-for-hire from sponsored content, timing seasonal pitches, and finding sponsors for newsletters.Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.comFor collaborations or partnerships, shoot us a note: [email protected]

