Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Justin Moore
How Usage Rights Can Help You Charge $10K More (Live Coaching Replay)
1 hour 7 minutes Posted Dec 5, 2025 at 10:00 am.
How to Limit Usage Rights Without Killing Deals
Work-for-Hire vs Sponsored Content Explained
Why Video Pitches Get 10x More Responses
Overcoming Pitching Paralysis
Finding Sponsors for Your Newsletter
0:00
1:07:03
Download MP3
Show notes
How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire?
In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplification (25%), how to handle perpetual rights requests, and why usage rights often make you more money than the content itself.
Here's what we cover:
The exact formula for pricing licensing vs. amplification rights (and when to use each)
How to handle perpetual rights requests without leaving money on the table
Why video pitches consistently outperform written emails for cold outreach
The Instagram tagging strategy that gets brands to notice you organically
How to overcome pitching paralysis and build real momentum
Plus, real coaching on differentiating work-for-hire from sponsored content, timing seasonal pitches, and finding sponsors for newsletters.
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com
For collaborations or partnerships, shoot us a note: [email protected]