Marwah Abbas is the co-founder of ADAE Jewelry. Marwah launched her brand in November 2020 alongside her two sisters and their team has seen great amounts of e-commerce growth since their start. Their brand is centralized on the core values of diversity & inclusion, minimalism, philanthropy and accessibility - where they then provide high-quality and ethical jewelry pieces at accessible prices.

We talked about the process she and her team went through to launch ADAE — analysis paralysis, perfectionism & taking action — merging your personal values into your work — as well as relying on systems and self-discipline over motivation.

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References discussed:

Google Analytics Certification: https://analytics.google.com/analytics/academy/

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Where to find Marwah:

ADAE Jewelry: https://adaejewelry.com/

ADAE Instagram: www.instagram.com/adaejewelry

ADAE Tiktok: https://www.tiktok.com/@adaejewelry

ADAE Pinterest: https://www.pinterest.ca/adaejewelry/

Personal LinkedIn: https://www.linkedin.com/in/marwahabbas

Personal Twitter: https://twitter.com/marwahtweets