IPA Chair Guy Vickerstaff discusses media strategy with Strategy Director, Maddy Sim from Dentsu Aegis Network in Edinburgh. In this informal chat he shines a light on the world of media planning, strategic insights and data driven creativity.

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Each episode, IPA Scotland Chair Guy Vickerstaff breaks down key issues impacting creativity in our industry today.