We're headed to a different department in television today and that is social media marketing! I'm excited to dig in here because as a Director and Producer listening to Tori Carter, my brain was like WHOA. Because there's so much to know and think about when it comes to working in social at networks and streamers.
Here's what we're talking about today:
- Her day to day being new to TV marketing at BET
- What it was like working at BET and her different roles there
- How she promoted the 2020 BET Awards amongst the social justice movements and the pandemic
- How she fought for BET’s access to the Oscars Red Carpet
- How she got the job at Hulu
- Her day to day working at Hulu in brand social
- How she evolves her tactics at work as the algorithms evolve
- What she does when working in social media is too much (because as a user chile it is too much)
- How she stays creative working in social media
- Her favorite reality show and why we should all watch it
About today's guest:
Keturah “Tori” Carter is an accomplished social marketer + creative storyteller. As the current Senior Team Lead of Brand Social at Hulu, Tori uses her skillset to lead creative campaigns on social in support of Hulu’s original content slate while finding new, innovative ways to engage Hulu’s diverse streamers. In addition, Tori empowers everyone around her to use their innate creativity to not only best represent the corporate brand but to challenge themselves to think bigger and find their professional spark.
Tori has impacted various brands with her attention to detail and the extreme level of grace she brings to each new project she touches. At the age of 27, Tori has been able to lead high-level campaigns for brands like BET, Paramount, Bravo, SYFY, and more! From dominating social with 30 million views in one night with her creative vision for social for the 2020 BET Awards to igniting the “Bravoholics” ahead of the launch of season 6 of Real Housewives of Potomac - her passion for marketing both entertains and empowers an audience to move has managed to bring each company she touches a series of consistent wins.