Purpose is a bigger motivator than punishment. If people don’t understand why what they do matters, sanctions for underperforming will not change behavior in the long run. So how do we fix it? Becky says it starts with storytelling, values and setting the stakes. Becky’s Trainer Tales on TikTokPurchase Becky’s new book here: Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUdAnd on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videosBob Pike Group is the industry-leading firm to train your trainers and design your training programs.