What began as a personal shift toward plant-based living turned into a bigger question: what if your work could actually support the kind of world you want to live in? We talk to Jeff about building a values-driven creative career, plus a lot more, including: Bringing your beliefs into your work. How a personal lifestyle shift turned into a long-term creative choice that influenced clients and brought personal fulfillment (as opposed to just financial fulfillment).Redefine “sustainable”. Sust...