Creative Slash
Creative Slash
Brad Woodard and Dustin Lee
Ep. 005 – Armin Vit: The Voice Behind Brand New on Risk, Critique & Creative Discipline
1 hour 8 minutes Posted Aug 20, 2025 at 5:00 pm.
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Armin Vit is the sharp voice behind Brand New, one of the most widely read blogs on corporate and brand identity redesigns. As co-founder of UnderConsideration, alongside his wife Bryony, he’s spent the last two decades shaping how designers talk about design through writing, conferences, and community-building. Now, with their newest venture In-house In-focus, they’re spotlighting the often-overlooked work of in-house creative teams. In this episode, Brad and Dustin go beyond the criti...