Show notes
Content-based networking, the shift from the "how" to the "who" economy, and the importance of building trust through personalized outreach. Logan Lyles, from the evangelism and content marketing team at Teamwork.com, shares insights on effective marketing strategies for agencies and service-based businesses. Hear about his experience leveraging LinkedIn and podcasting to drive growth, and learn how to create a tight feedback loop to power your marketing efforts. For more, contact us: https://www.upsourcedaccounting.com/contact-us/?utm_campaign=loganpodcast TIMESTAMPS: 0:00 - The Personalization Playbook: Secrets to Supercharge Your Agency Growth 0:45 - Stepping into the Growth Lead Role: Lessons from an Agency Insider 3:30 - The Shift from "How" to "Who": Leveraging LinkedIn's Personal Profiles 6:45 - Tightening the Feedback Loop: Capturing Insights to Power Your Marketing 11:20 - The Power of Face-to-Face: Strengthening Client Relationships 15:05 - Content-Based Networking: Turning Prospects into Collaborators 20:15 - Personalization and Trust: Keys to Cutting Through the Noise 23:45 - Resources and Next Steps: Connect with Logan and Explore More
