I would hate for you to put all your marketing efforts on one platform... especially if that platform isn't one that you actually OWN. So if you've been investing all of your efforts into one social media platform, whether it be Instagram, TikTok, Pinterest, Twitter, etc... you're leaving yourself in a very vulnerable position.
I get it, we hear all the "guru's" and "experts" on social media claiming they can help you reach, "10,000 followers by following this strategy." But listen friend... that is NOT a good strategy, because you don't own those followers. And what happens when there is a social media blackout? (We all know it has happened) and what if you're the victim of having your account compromised, disabled, or (gulp) hacked? Then what?
Building an email list affords you the opportunity to build a community that you can access any time you want. Think of it as your community. Your safety net. And your opportunity to build like, trust and know relationships.
Let's dive in to more reasons why you should be starting your list.... (like, yesterday).
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