Show notes
Chances are you’ll need to interview someone at some point in your career, especially in marketing.
I’ve picked up some tips along the way by doing a lot of interviews – one is to simply practice good communication. This means: answer all basic questions about the interview. Things like, how long will it last, what to expect, how you’re going to connect, etc.
Give them a sense of what will be talked about so they are calm and comfortable.
Beyond that, remind the interview guest before it happens, maybe a day or two before. And, afterwards, always a follow-up thank you.
Keep these things in mind if you want to hold and conduct good interviews.