On this show I talk to Robert Puchalla the managing director consulting and brand expert at Arsmedium in Nürnberg.

We talk about growing up in Poland in the Soviet Era, moving to Germany as a teenager and being overwhelmed by products and advertisement. Immediately Robert fell in love with brands and purpose driven companies. We talk about marketing and what makes a brand great,

We also talk about his philosophy on economics, taking care of resources in stead of ‘Managing Resources’ and to never treat people as Human Resources. ‘Smuggling’ an illegal drink (Red Bull) into Germany… Staring and running a successful agency and going through a massive burn-out; How it starts, what it does to you and how to recover Obviously we also talk at length about leadership and how to create a safe space for people.