Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.

View the full recap at: ideo.in/angel-annunciacao

Why Strategic Planning Feels like a Waste of Time: Roger Martin

The IDEO U Creative Confidence Podcast hosts candid conversations with some of today’s most inspiring change makers, design thinkers, and creative minds. 

IDEO U Executive Design Director Coe Leta Stafford and Founder Suzanne Gibbs Howard speak with guests about their approach to leadership, creativity, innovation, and growth. Get insight into their success through personal stories and real-world examples, and learn how to bring a human-centered approach to your own work. 

Discover more at IDEOU.com.