Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.View the full recap at: ideo.in/angel-annunciacao__________ Get episode recaps and register for free live podcast events at <a href="ideou.com/podcast" rel="noopener noreferrer" target="_blank">ideou.com/podcast</a>.Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at <a href="ideou.com" rel="noopener noreferrer" target="_blank">ideou.com</a>.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Why Strategic Planning Feels like a Waste of Time: Roger Martin

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures. Discover more at IDEOU.com. Hosted on Acast. See acast.com/privacy for more information.