Are we numb to shock tactics in the age of social media? How and when do we push the boundaries where creative is concerned? DRPG's Creative Director, Richard Preedy, reveals all in this illuminating episode of Creative Comms World. Over the course of his career, there's not much he hasn't seen or drawn inspiration from.

He gives us insight into what it's like to create in an ever-changing world. We discuss the rules and when to break them, why the audience is key to everything and how parenthood has given him a new outlook.

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