It’s important to focus on ranking for your branded keywords first, because that’s part of managing your overall brand, and is part of reputation management. 

Then, we research unbranded keywords, which will typically be used across our website’s pages and in our content (including blog posts). 

Once we’ve got all the data for our keywords, we assign one to each of our web pages and get optimising!

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. 

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!