Show notes
Colin Cowie is a highly regarded expert in experiential design, high-end events, luxury, and style. Royalty, Oprah, Ryan Seacrest, and Jenifer Lopez make up a few of his clients. The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, his most recent book, is a manual for creating exceptional customer experiences. Originally from South Africa, Colin moved to LA and got his start in events while working in catering. Later, he moved to NYC and found himself working at InStyle, on television, and planning over-the-top parties and weddings. He shares his wisdom on resilience, accountability, and the small and important details. 1:57 - Start in South Africa Army 3:06 - Move to LA, the start of his event planning business 4:19 - Move to NY, business taking off 6:00 - InStyle and television opportunities 6:55 - Influences and trends 9:58 - Most memorable events & projects currently in the works 12:20 - Emotional seduction / Bespoke luxury experiences 15:00 - Feedback, lessons learned, accountability 23:00 - Small details 23:56 - Advice to clients 26:25 - Hospitality Group Colin Cowie:Book: The Gold Standard: Giving Your Customers What They Didn't Know They Wanted https://www.amazon.com/Gold-Standard-Giving-Customers-Wanted/dp/1400224004 Instagram @colincowie @colincowielifestyle https://www.facebook.com/itsmecolincowie https://www.colincowie.com Mark Testa https://www.markstephenagency.com [email protected] https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/