Show notes
Candace Montgomery is the Senior VP at The Atlantic and the GM of AtlanticLIVE. Previously, she headed the Essence Festival of Culture, the Nation’s largest cultural gathering. Candace was the first to produce events specifically for influential women. Candace shares her predictions on where the industry is heading, words of wisdom for young professionals, and reflects on the most memorable milestones in her career thus far. 1:05 Atlantic Festival 4:26 Candace's career path to experiential marketing 10:33 Future of Experiential/Events Industry 12:29 How Events have shifted away from a cost center to a revenue generator 14:01 Essence Festival – How to monetize your events 15:18 Keys to success: Understanding your audience & branding 18:52 Most memorable events: “Women Shaping the World,” “Street Style” 20:35 “Black Women in Hollywood,” Most sought after Oscar event 21:38 Launched a new flagship: “In Pursuit of Happiness” 23:13 Working in-person again 24:09 Creation of the “Beauty Carnival” event 27:17 How to work with CMO’s 30:10 Advice getting into the industry 33:44 Connect with Candace Candace Montgomery, Senior VP + GM AtlanticLIVE, The Atlantic https://www.linkedin.com/in/candace-montgomery/ https://www.theatlantic.com/live/ Instagram: @chicbusymoms @momsincolor Mark Testa https://www.markstephenagency.com [email protected] https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/